Women spend tons of money on makeup each month. In addition, they also spend tons of time in the mirror trying to get the right look, only to find it wasn’t the right purchase made. Does that sound like you? Many women buy and use makeup that doesn’t match their skin tone. It is comforting to know that you are not alone. However, if you do a little homework prior to making that purchase, you will find it easier after that. Before you select a foundation, it is best to discover your right skin type, which means whether your skin is oily, dry, and sensitive or combination.

Skin Types

If you have dry skin, your skin may appear dull and doesn’t reflect light appropriately. For oily skin, your face is going to look very shiny and feel sweaty. Combination skin is usually the most common skin type. However, your cheeks are going to be dry while your T-zone (forehead, chin and nose) might be oily.

Augmenting Your Complexion

Try to find makeup that augments your complexion. Foundations that are emollient based tend to be better for those who have dry, normal or combination skin. When you are buying foundation like this, do pay attention to the label. Look for things on the label like ‘tinted, liquid or cream-to-powder.’ Powdered foundation is ideal for those who have normal, oily or combination skin. Don’t use powdered foundation if you have dry skin. It brings out the dryness and any wrinkles. Foundations that are rick with moisture are better for dry skin. For those who have combination or oily skin, go for foundations that are matted, oil-free and water based.


Look for makeup that will provide the appropriate coverage. Depending on how much coverage you need to hide imperfections, choose either a light or medium formula or opt for full coverage. For light coverage, liquid foundation is better to give a more natural look. For medium coverage, hide blemishes with powder, mineral or cream-based foundation. For full coverage and to hide discolorations and possibly scars, use the cream stick or compact foundation. You can also consider mineral-based or powder foundation.


The appropriate foundation color is important to match your skin color or skin undertone. Most foundations have a neutral, yellow or pink undertone. What is your skin’s undertone? You can determine this by looking at the veins on your wrist while you are standing in sunlight. If your veins are blue, that means your undertone is blue. If your veins look been, your undertone is warm. African American women usually have warm undertones.

Test Your Makeup

Test all makeups before purchasing. However, most people make the mistake of testing foundation on the hands instead of the face where it will be worn. Put a little above the jaw line and blend it into the skin. Take a look at how the color matches your skin.


For your next foundation purchase, be mindful of what you really want the foundation to do for you. Do your research before making the purchase. Let us hear what you think about this topic. Leave your comments below.